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Organisations are under increasing pressure to engage local communities and the stakes have never been higher.

We help clients to engage local residents and stakeholders, by making complex issues accessible for a mainstream audience, tackling controversy and injecting a creative spark. Public consultation is a complex and demanding area and a single campaign will often encompass media relations, political lobbying, strategic advice, public events, focus groups, telephone tracking polls, staff training, roadshows, newsletters and DVD production.

The secret of our success is to combine these elements into integrated, focused campaigns, which deliver great results. Our focus is on:

1. Widening the inputs- (we can work with diverse cultures and languages) to help practitioners develop baseline, site and context appraisals UK and Worldwide. Linking design and concept development to strategic economic and social policy.
2. Widening Involvement- involving stakeholders of diverse origins in project planning and design from individual buildings to neighbourhoods, major building developments and master plans.
3. Widening the audience - marketing materials, presentations, exhibitions, web sites, mail shots etc., about development, in different languages/ visual cultures if needed. Making technical, spatial and design proposals widely understandable. Engagement of creative industries and artists at all stages in the planning and design process.

Keeping your stakeholders informed and inspired can be a tough job but we can make life easier. We ensure clients are heard by Government departments, elected members, MPs, trade unions, businesses, contractors, funding bodies and residents’ groups to name but a few.

We use a wide range of targeted methods to reach audiences, from political lobbying and briefing sessions to tailor-made events, awards schemes and brochures.

We help clients raise their media profile by writing and researching press releases; ‘selling in’ stories to the press; building strong relations with journalists; writing features and ‘think’ pieces and providing media training.

We have built up some great contacts with journalists. We can spot a decent news angle or potential risk from a thousand paces, use imaginative ideas to bring stories to life and are equally at home working with national print or broadcast media as we are with local or trade press.

Market Research

Emica provides research and consultancy to meet our clients' needs for understanding the voice of their consumers in building and managing brands. We provide research solutions based on qualitative and quantitative research cleverly analysed to help our clients make good decisions at all stages in a brand's life cycle.

Key areas of specialism include: